Broadcasting from the X, a shadowy but powerful radio station located just across the Mexican border, the Wolfman was an enigma to most of his audience. His voice, accent, and style revealed nothing of his origins, which turned out to be humble.
How many Millennials know who Wolfman Jack is? It’d be an interesting social experiment, to take a poll. To music aficionados, though, the name is legendary. An occasional actor and overall celebrity, famous just for being Wolfman Jack, the man (real name Robert Smith), achieved his lasting legacy as a disc jockey, a rebellious pioneer who battered down the wall separating the mainstream from “ethnic” music, like R & B. Even people who don’t recognize his name probably would recognize THAT VOICE. Often impersonated but never equaled, Smith became so well known for his “Wolfman” shtick that he’d only broadcast on nights when the moon was full. Growling and howling, there was no way the guy would NOT get attention. He ended up getting plenty.
He became such a star that he eventually got his own Saturday morning cartoon show. (Is there any greater height for a celebrity to achieve, I ask you?) It was through this medium that this author first became acquainted with him, although I had seen him before in some special guest appearance or other, not knowing who he was, but remembering that voice, and that name. “Wolfman.” Your gimmick worked, boss. It worked just fine.