werewolf, werewolves and lycans

21

Werewolf Doll Sparks Controversy

Oh, god, really? Remember when the whiners got ahold of Barbie, and tried to make her more proportionate, –and more like a “real woman” than some over-sexualized version of what a woman should look like? Right, well, that argument is old, and I would have liked to think we were past all that. But then the Brat dolls came out, and if you wanna talk about disproportionate, unrealistic dolls, well… feet that are the same size and shape of one’s head, isn’t something evolution has in mind for us anytime soon. There was an outrage over the Bratz image, the Barbie image, and now there’s the spark of controversy over the female werewolf doll, Clawdeen, from Mattel’s Monster High doll line. Most of the people I know, think it’s a pretty cute idea to bring kids closer to the horror genre, without a lot of really unhealthy imagery.

But many disagree, claiming Clawdeen’s outfit is too revealing, and doesn’t send a good message to kids. The Herald-Sun reports on the controversy over a child’s toy:

The character, one of the Monster High range to be released on April 1, is teen werewolf Clawdeen.

While the doll itself does not need to have hair removed, the hair is described as her “freaky flaw”.

The doll wears a thigh-skimming skirt with a top that shows her midriff, heavy make-up and platform heels. The character’s official online profile reads:

“Plucking and shaving is definitely a full-time job but that’s a small price to pay for being scarily fabulous.”

Mattel has pitched the brand at girls aged 6-12.

Monster High is all about celebrating individuality combined with fun, friends and fashion,” Mattel Australia & New Zealand spokeswoman Amanda Allegos said.

But experts say the range reinforces stereotypes of female attractiveness to girls.

Melinda Tankard Reist, author of Getting Real: Challenging the Sexualisation of Girls, said the dolls sent the wrong message.

“Having (the character) say that plucking and shaving is a full-time job, but worth it, sends a message to girls that this is what they should be doing … We are reinforcing these stereotyped views of what women have to do to be acceptable, to have their bodies acceptable,” she said.

“There is enough pressure already on little girls to conform to these stereotyped beauty ideals.”

Right, so what difference does it make? That’s the big question. Honestly, if it were me, around that age, I’d probably think “ew, gross” at the idea of having to spend all that time plucking and shaving off dog hairs. …Because Clawdeen is a werewolf, duh! I think the girls would probably get the joke, and if you ask me, plucking and shaving isn’t something that ought to be frowned upon. It’s hygiene if we’re talking legs, pits, and mustaches, or eyebrows. I don’t see the damage, especially in this oversexed world that makes miniskirts for 4 year olds, and high heels for children who are just now learning to walk. This is all an attempt to take focus off the real problem when it comes to negative influences on children: parents.

 


clawdeenclawdeen controversymattel monster highmonster dollsMonster Highwerewolfwerewolf doll controversywerewolf dollsWerewolveswerwolf doll

annimi • March 14, 2011


Previous Post

Next Post