This article gives all the credit to Netflix, but I don’t think that’s quite proper. It is STRANGER THINGS that deserves the credit, if indeed there is credit to bestow. Netflix couldn’t do jack on its own. STRANGER THINGS is the phenomenon. Netflix deserves credit for recognizing in the show the potential for a goldmine, yes, and for giving it the greenlight, but the show is its own unique cultural happening. We can’t say for sure that the latest Jennifer Lawrence movie, MOTHER!, and the next CLOVERFIELD movie were pulled from release this October to avoid having to compete with the second season of STRANGER THINGS. But the second season DOES debut this October, and the release dates for the movies WERE postponed. You do the math.
There once was a time when television almost killed the movies. Before the invention of television, people went to the movies all the time. Every small town had its own theater. After television sets became a common household item, lots of people stopped going to those theaters, figuring they might as well stay home and enjoy the entertainment provided by TV for free. It took years for the movie industry to fully recover. Could that happen again? No. But STRANGER THINGS might just prove the exception to the rule.