This article praises Netflix for being stylish. I concur that the letter they sent to “The Upside Down” Bar in Chicago is creative. Judge for yourselves. Here it is:
“Look, I don’t want you to think I’m a total wastoid, and I love how much you guys love the show. (Just wait until you see Season 2!) But unless I’m living in the Upside Down, I don’t think we did a deal with you for this pop-up…You’re obviously creative types, so I’m sure you can appreciate that it’s important to us to have a say in how our fans encounter the worlds we build…We’re not going to go full Dr. Brenner on you, but we ask that you please (1) not extend the pop-up beyond its 6 week run ending in September, and (2) reach out to us for permission if you plan to do something like this again.”
Stylish, yes. Creative. And tacky as hell. Why would you bust the bazingas of somebody who is providing you with FREE ADVERTISING, even if they are making a few bucks in the process? Tacky and cheap. Shame on you, Netflix. I will cut you a little slack, in that the bar owners didn’t contact you before they opened the Upside Down, but if they had, honestly, would you have let them? Cheapskates.
