Last week I reported on BEAST, the debut film from writer/director Michael Pearce currently making its rounds on the independent circuit, and my speculation that the property might be a werewolf movie. This week there’s a little more fodder for hope, as a new poster has been released for the film, with the tagline “Be careful what you unleash.” Oh, that does sound promising! What exactly COULD one be unleashing? At the very least, we’d be talking about a case of the Id, the dark side of human nature (which is really where the myth of the werewolf originates, anyway). Best case scenario? A full-sledged werewolf, with fur and fangs and nasty disposition. A traditional werewolf. To have an honest-to-goodness werewolf depicted in a manner earning high praise from critics would be a gift to us genre-lovers.
It’s a smart move on the part of producers, not telling us too much, not showing us anything, offering only enough to whet the appetite and pique the curiosity. If it turns out BEAST is a werewolf movie, this marketing approach reminds me of the one taken with the original THE HOWLING way back in the day, when the audience didn’t know it was seeing a werewolf movie until the werewolf showed up onscreen.
UPDATE: We can now confirm, with close to 100% assurance, that BEAST is not a werewolf movie, at least not the kind with a literal werewolf. It is a serial killer movie. Too bad.