Horror vs. the Tentpoles
“Clutter.” That’s the new term du jour when it comes to describing the current box office. It means simply that there are a lot of movies you want to see in theaters all at the same time. And, with time being a precious commodity, choices must be made. Why didn’t the masterful MIDSOMMAR do better than a mere ten million this past weekend? Because it opened against the delightful SPIDER-MAN: FAR FROM HOME, which way exceeded official prognostications and raked in some 185 million bucks over a five-day period. And movies like CHILD’S PLAY, ANNABELLE COMES HOME, and even GODZILLA: KING OF THE MONSTERS were already out, and they were all competing for the same audience. The box office is cluttered.
But consider this: the studios had enough confidence in ANNABELLE COMES HOME to open it against TOY STORY 4, even knowing what a ridiculous moneymaking juggernaut the latter was going to be. And while their haunted doll brought in the lowest box office yet for the franchise, it managed nevertheless to turn a healthy profit. They knew that they would have raked in a bigger take if they’d released their movie in the spring or fall, but they put Annabelle in the ring against a tentpole movie and she held her own nicely. The same is true for MIDSOMMAR opening against Spider-Man, or Godzilla opening against that damned live-action ALADDIN and less than a month after AVENGERS: ENDGAME took the crown for the biggest movie in history. Horror *can* compete!
Next week brings us CRAWL, a killer alligator movie. We’ll see how it does, but I expect it to do fine.
By the way, I saw both SPIDER-MAN and MIDSOMMAR on the Fourth, and finally caught CHILD’S PLAY on Sunday. I’m doing my part for the genre!
WAYNE MILLER is the owner and creative director of EVIL CHEEZ PRODUCTIONS (www.evilcheezproductions.blogspot.com, www.facebook.com/evilcheezproductions), specializing in theatrical performances and haunted attractions. He has written, produced and directed (and occasionally acted in) over a dozen plays, most of them in the Horror and Crime genres. His first novel, THE CONFESSIONS OF SAINT CHRISTOPHER: WEREWOLF, is available for purchase at https://www.smashwords.com/books/view/734763
MORTUI VELOCES SUNT!