“Even a man who is pure of heart, and says his prayers by night, may become a wolf when the coffee is brewed and the moon is shining bright!”
In West Town, Chicago there’s a new stationary and mobile coffee company operating part-time out of a truck. A refurbished Wonder Bread truck, to be exact, which is cool. It’s called “Werewolf Coffee,” but I have no idea as to why. There appears to be nothing thematically related to werewolves about the business; their company logo does feature a wolf’s head, but other than that, zilch. None of the coffees offered have anything about werewolves in their titles. They describe themselves as an “agnostic coffee shop” but I have no idea what the hell that means. I don’t “do” coffee. To me, there’s no difference between a “dark roast” or a “frappe.” Coffee is coffee is coffee, and I don’t like it. I like the SMELL of fresh coffee, but abhor the taste.
Why would you bother naming your company “Werewolf Coffee” and then not feature werewolf-related items, not capitalize on werewolf décor? Much like the appeal of coffee itself, I just don’t get it. I sent the company a message, asking about the origin of the name. We’ll see if they respond.